Public Course: Marketing and new business development

Most designers do not take great pleasure in marketing.  

This course considers ways to make marketing both effective and enjoyable, exploring different marketing techniques that allow professional people to engage with their clients as equals rather than simply as salesmen. 

Who this course is for

This course is designed for partners and directors looking for effective and painless ways to market an architectural business, and for marketing directors and managers looking to maximise the effectiveness of their marketing and new business efforts in an architectural world.

It explores ways of making marketing more appealing to architects, focusing on the difference between marketing and sales and looking at ways to distinguish individual practices from their competitors.

Course format

As with all Colander training, this course is workshop in its style. It draws on Caroline’s personal expertise, as well as proven theory and advice, supported by group discussions and activities. Numbers are limited to allow a lively, interactive session and make sure that the teaching is relevant to each delegate; all delegates receive a comprehensive set of bound course notes.

Course content

CONTENT:

·       Marketing a professional practice

·       Who do you want to sell what to?

·       Existing and new clients

·       What are you selling?

·       Listening to clients

·       Contributing to the industry

·       Suitable and unsuitable marketing tools 

·       Finding both the money and the time

CPD

CPD Certificates are issued to all attendees. For architects, all our courses address the RIBA CPD requirements for either Project or Practice Management.