Marketing and new business development

Most designers do not take great pleasure in marketing.  

This course considers ways to make marketing both effective and enjoyable, exploring different marketing techniques that allow professional people to engage with their clients as equals rather than simply as salesmen. 

Who this course is for

This course is for senior players who are looking for effective and painless ways to market a creative business. Also, for marketing directors and managers looking to maximise the effectiveness of their marketing and new business efforts in an architectural world.

Course format

The course is run by Caroline Cole and makes the most of her hands on experiences of working in-house with design and architectural practices, as well as her extensive track record of advising architects on marketing and new business strategies through Colander’s business consultancy work.

The training explores ways of making marketing more appealing to architects, focusing on the difference between marketing and sales and looking at ways to distinguish individual practices from their competitors.

In keeping with the Colander philosophy, it is intensely practical, using an interactive workshop style and case studies, supported by comprehensive course notes. 

Delegate numbers are limited in order to maintain the interactive quality of the training.

Course content

All in-house courses can be tailored to meet the exact requirements of individual practices, suggested topics include :

  • What does marketing mean for a professional practice?
  • Who do you want to sell what to and why?
  • Winning ‘Better Business’
  • Existing and new clients
  • Marketing activities to consider
  • Suitable and unsuitable marketing tools 
  • The importance of brand
  • Finding both the money and the time
  • Measuring marketing success

CPD

CPD Certificates are issued to all attendees. For architects, all our courses address the RIBA CPD requirements for either Project or Practice Management.