Selling to architects
Who is this course for?
This course is designed for partners, directors, senior engineers or marketing staff looking to maximise the effectiveness of their marketing and new business efforts in an architectural world.
Course format
This is a half-day course. In keeping with the Colander philosophy, it is intensely practical, using an interactive workshop style and case studies, supported by comprehensive course notes. It is ideally suited to a group of 12 to 16 delgates. The course explores ways of marketing to architects, focuses on the difference between marketing and sales and looking at ways to distinguish individual firms from their competitors.
Course content
• Marketing rather than selling
• Which architects?
• What influences architects?
• Getting to know your target practices
• Contacting architects
• Activities to consider
Cost
The cost of this course is on a sliding scale, depending on the number of delegates:
Up to 9 delegates: £1,250 + VAT per half-day
10 to 12 delegates: £1,500 + VAT per half-day
13 to 15 delegates: £1,750 + VAT per half-day
16 delegates: £2,000 + VAT per half-day
Preparation time needed to tailor the course to your specific needs will be agreed with you in advance and charged at our standard day rates, available on request.
CPD
CPD certificates will be issued.
Course directors
Caroline Cole
For further information please call Beverley on 01245 506114, or email training@colander.co.uk
