Public course
Selling to architects
Thursday 16 September 2010
14.00 to 17.30
Who is this course for?
This course is designed for partners, directors, senior engineers or marketing staff looking to maximise the effectiveness of their marketing and new business efforts in an architectural world.
Purpose of the course?
The course explores ways of marketing to architects, focuses on the difference between marketing and sales and looking at ways to distinguish individual firms from their competitors.
Course format
This is a half-day course. In keeping with the Colander philosophy, it is intensely practical, using an interactive workshop style and case studies, supported by comprehensive course notes.
Course content
• Marketing rather than selling
• Which architects?
• What influences architects?
• Getting to know your target practices
• Contacting architects
• Activities to consider
Cost
The cost per delegate is £240 + VAT: £282. However, a £50 discount is available if payment is received by 2 September 2010: £190 + VAT: £223.25
CPD
CPD certificates will be issued.
Course director
Caroline Cole
Venue
RIBA, London - google map
For further information please call Beverley on 01245 506114, or email training@colander.co.uk
Discounts are available for multiple bookings.
