Public course
Marketing and new business development
Tuesday 10 May 2011
09.30 to 13.00
Who is this course for?
This course is designed for partners and directors looking for effective and painless ways to market their businesses and for marketing directors and managers looking to maximise the effectiveness of their marketing and new business efforts in the construction industry.
Purpose of the course.
This course explores ways of making marketing more appealing to professional people, focusing on the difference between marketing and sales and looking at ways to distinguish individual practices from their competitors.
Course format
This is a half day course. In keeping with the Colander philosophy, it is intensely practical, using an interactive workshop style and case studies, supported by comprehensive course notes. Delegate numbers are limited in order to maintain the interactive quality of the training.
Course content
• Marketing a professional practice
• Who do you want to sell what to?
• Existing and new clients
• What do you want to sell?
• Listening to clients
• Contributing to the industry
• Marketing tools
• Finding the money and the time
Cost
The cost per delegate is £240 + VAT: £288. However, a £50 discount is available if payment is received by 26 April 2011: £190 + VAT(at 17.5% to the end of 2009: £223.25, at 20% thereafter: £228.00)
CPD
CPD certificates will be issued.
Course director
Caroline Cole
Venue
RIBA, London - google map
For further information please call Beverley on 01245 506114, or email training@colander.co.uk
Discounts are available for multiple bookings.
