Marketing a consulting engineering firm is as much about people and process as it is about the buildings and infrastructure that are finally delivered. It has to involve activities that motivate engineers so they want to participate. It has to allow engineers to communicate with the world as professionals, not as sales staff, and it has to sit comfortably with the firm’s vision and ethos. Much of Colander’s consultancy work focuses on these issues.
Marketing Plans
Your Business Plan (planning for the future) will identify who you want to sell what to and why; your marketing efforts then need to establish the right reputation and attract and win the right new business opportunities to allow you to achieve these aims. A Marketing Plan is simply a way to explain how you propose to do this, with details of the activities, actions and milestones for the outward facing people in your business. Colander can help you to identify and plan appropriate marketing activities and set up a firm-wide strategy that is inclusive and appropriate to your ethos.
Preparing, reviewing and improving new business presentations
We run design competitions and work with client organisations. This means that we have seen a lot of design teams make presentations – some good and others not so good. Drawing on this experience we can help you to prepare and improve your new business presentations: reviewing written proposals and sitting in on presentation rehearsals, offering comments on both formats and content as appropriate.
These consultancy services dovetail with the training courses that we also run on this subject:
