Public course
Marketing and new business development
Wednesday 26 November 2008
10.00 to 17.30
Who is this course for?
This course is designed for partners and directors looking for effective and painless ways to market an architectural business, and for marketing directors and managers looking to maximise the effectiveness of their marketing and new business efforts in an architectural world. It explores ways of making marketing more appealing to architects, focusing on the difference between marketing and sales and looking at ways to distinguish individual practices from their competitors.
Course format
This is a full day course. In keeping with the Colander philosophy, it is intensely practical, using an interactive workshop style and case studies, supported by comprehensive course notes. Delegate numbers are limited in order to maintain the interactive quality of the training.
Course content
• What is your brand?
• Who do you want to sell what to and why?
• Winning ‘Better business’
• Listening to clients
• Marketing activities to consider
• Finding the time
• Measuring marketing success
Cost
For delegates who pay 2 weeks before the course starts: £375 + VAT: £440.63. Payment must be received by 12 November 2008. Otherwise, the cost per delegate is: £475 + VAT: £558.13
CPD
This course complies with RIBA core CPD requirements for practice management; certificates are awarded on completion.
Course director
Caroline Cole
Venue
RIBA, London - google map
For further information please call Beverley on 01245 506114, or email training@colander.co.uk
