Marketing an architectural practice is as much about people and process as it is about the buildings that are finally delivered. It has to involve activities that motivate architects so they want to participate. It has to allow architects to communicate with the world as professionals, not as sales staff, and it has to sit comfortably with the practice’s architectural vision and ethos. Much of Colander’s consultancy work focuses on these issues.

Marketing Plans
Your Business Plan (planning for the future) will identify who you want to sell what to and why; your marketing efforts then need to establish the right reputation and attract and win the right new business opportunities to allow you to achieve these aims. A Marketing Plan is simply a way to explain how you propose to do this, with details of the activities, actions and milestones for the outward facing people in your business. Colander can help you to identify and plan appropriate marketing activities and set up a practice-wide strategy that is inclusive and appropriate to your ethos.

Video Production
Colander is delighted to be able to offer a video production service for architects, creating factual videos of construction sites or finished buildings as well as promotional and marketing videos for websites or individual presentations.

Video is a wonderfully flexible communications tool; it can be presented on a website, as part of a powerpoint or iPad presentation, or on a DVD.

Preparing, reviewing and improving new business presentations
We run architectural competitions and work with client organisations. This means that we have seen a lot of architects make presentations – some good and others not so good. Drawing on this experience we can help you to prepare and improve your new business presentations: reviewing written proposals and sitting in on presentation rehearsals, offering comments on both formats and content as appropriate.

These consultancy services dovetail with the training courses that we also run on this subject:
Getting published
Marketing and new business development
Presentation training
Submission documents that win (public course) (in-house course)