In-house course
Marketing and new business development
Who is this course for?
This course is designed for partners and directors looking for effective and painless ways to market an architectural business, and for marketing directors and managers looking to maximise the effectiveness of their marketing and new business efforts in an architectural world.
It explores ways of making marketing more appealing to architects, focusing on the difference between marketing and sales and looking at ways to distinguish individual practices from their competitors.
Course format
This is a full day course. In keeping with the Colander philosophy, it is intensely practical, using an interactive workshop style and case studies, supported by comprehensive course notes. Delegate numbers are limited in order to maintain the interactive quality of the training.
Course content
• What is your brand?
• Who do you want to sell what to and why?
• Winning ‘Better business’
• Listening to clients
• Marketing activities to consider
• Finding the time
• Measuring marketing success
CPD
All our courses address the RIBA CPD requirements for either Project or Practice Management.
Cost
The cost of this course is on a sliding scale, depending on the number of delegates:
Up to 9 delegates: £2,000 + VAT per day
10 to 12 delegates: £2,300 + VAT per day
13 to 15 delegates: £2,600 + VAT per day
16 delegates: £2,900 + VAT per day
Preparation time needed to tailor the course to your specific needs will be agreed with you in advance and charged at our standard day rates, available on request.
Course director
Caroline Cole
For further information please call Beverley on 01245 506114, or email training@colander.co.uk
