In-house course
Getting published
Who is this course for?
This course has been designed for architects who wish to have a better understanding of Public Relations and how to make it work for their businesses and for marketing directors and managers looking to maximise the effectiveness of public relations in an architectural world.
To get the most from your portfolio of work, you need to use the media - and that means more than just ringing a professional magazine once a building is completed. Good Public Relations will promote both the design and the intellectual skills of a practice. This course looks at appropriate ways of managing and promoting an architectural portfolio through Public Relations.
Course format
This is a half-day course. In keeping with the Colander philosophy, it is intensely practical, using an interactive workshop style and working through practical examples of press communications. A comprehensive bound set of course notes will be provided. Delegate numbers are limited in order to maintain the interactive quality of the training.
Course content
• Tailoring Public Relations for architectural practice
• Defining the role of Public Relations in the overall marketing strategy
• Creating a Public Relations programme suited to your individual practice
• Understand the media and knowing what journalists are looking for
• Learning how to present your story to the media
• Case histories
• Developing a PR culture - ensuring PR is a daily consideration in the operation of your practice
CPD
All our courses address the RIBA CPD requirements for either Project or Practice Management.
Cost
The cost of this course is on a sliding scale, depending on the number of delegates:
Up to 9 delegates: £1,250 + VAT per day
10 to 12 delegates: £1,500 + VAT per day
13 to 15 delegates: £1,750 + VAT per day
16 delegates: £2,000 + VAT per day
Preparation time needed to tailor the course to your specific needs will be agreed with you in advance and charged at our standard day rates, available on request.
Course director
Carolyn Larkin
For further information please call Beverley on 01245 506114, or email training@colander.co.uk
